starboi astrology
Starboi Astrology is a contemporary astrology platform combining technically rigorous chart interpretation with an expressive, personality-driven visual and verbal identity. I developed the brand identity, website, modular product architecture, campaign graphics, video packaging, social content, and customer experience.
Founder and Creative Director
Scope: Brand strategy, identity, art direction, editorial design, digital campaigns, product systems, copywriting and video
"...they think they're a comedian because people laughed at their jokes that were not funny because they just liked the person, that's embarrassing–I can't imagine, nobody laughs at my jokes."
Spoken excerpt, TikTok video
SOCIAL COPY
Someone laughing at your joke? Can you imagine?!
#comedy #astrology #leo
"You can't lie to me, like you just can't–especially, with that Mercury in 8H Cancer at the 29th degree of mastery in communication and feelings, girl... Don't lie to me, Tyler."
Spoken excerpt, TikTok video
SOCIAL COPY
Have you been lied to by a man, boy or man-boy named Tyler?
You're not alone and you may be eligible to join a potential class action lawsuit claiming damages from Tyler's worldwide.
Comment "I GOT TYLERED" to learn more about your legal options ✍️🥵
#astrology #comedy #mercury #cancer
"And I think like learning about the universe and stuff makes you feel small. And I think it's important to feel small because it reminds you that, when your problems may be feeling overwhelming, that in the grand scheme, they don't matter."
Spoken excerpt, TikTok video
SOCIAL COPY
Me consoling someone with a hefty dose of existential dread:
I'm sorry bb, don't worry bc you don't matter and none of this does 🤪 🥴💀
#astrology #optimism #nihilism
FIFTH HOUSE
Fifth House was an independent restaurant concept merging plant-based dining with an atmospheric, astrology-inflected visual world. As founding chef and brand director, I shaped the concept across identity, menus, campaigns, customer touchpoints, photography, physical experience, and operations.
brand strategy, visual identity, art direction, menu and editorial design, campaigns, photography direction, print and environmental graphics, guest experience
Founding Chef + Brand Director
GRAND EARTH
Grand Earth is a parent brand and emerging plant-based product line built around shared agricultural heritage, ethical production, and a more generous vision of sustainability. I developed the identity as a flexible visual system spanning packaged goods and distinct child brands, including Starboi Astrology.
FOUNDER + CREATIVE DIRECTOR
brand strategy, visual identity, packaging design, art direction, copywriting, brand architecture
